Four steps taken in loading and recording sessions

• Execute FullStory snippet in browser: FullStory snippet is JavaScript statement in head section of webpage. The snippet define JavaScript API function and download in fs.js script.
• Load recording fs.js script: this fs.js script contain all FullStory’s recording code, JavaScript API code but it never disturb or interfere in users page visit.
• Check org settings: FullStory has customer accounts, each account has its own org Id, which is included in FullStory snippet, and once fs.js is loaded, it requests Org settings via a page URL and then apply setting before recording.
• Attach event listeners and begin recording: the fs.js script attaches event listeners to all browsing events like button clicks, mouse movements, touches for touchpads, resizing the window, key presses and more. Every moment is recorded in browser that is included in privacy settings, recorded events will be in queue and then send it to FullStory’s servers in every five seconds. Before sending to servers, the recorded data is compressed by 60 % to reduce the size of data. This is complete process for recording in FullStory.

• With FullStory, stakeholders can see how the customers interact with their website with session replay and heatmaps.




• FullStory enables visibility into KPIs that stakeholders care about.




• With FullStory, stakeholders get better digital experience to accelerate their business.

The main course of Sitecore is content management system. Sitecore is a platform integrated with other platform to give amazing digital experience that can help to show your blueprint functionality and also think and deliver out of box which benefit you in digital experience. Sitecore digital experience platform helps in creating market value by targeting right audience and collecting communications data automatically means reducing manual work and provide you to increase your customers digital experience. Sitecore provide communication to be done one by one with customer that makes customers to get in touch always that enhances your digital experience in a way to get new customers better digital experience that follow business growth.

Sitecore Content Management System: Sitecore cms has flexible, scalable and secure using dot net framework, having web content editors to have social media impact blog postings, ecommerce used by many global organizations. Sitecore cms enables a powerful desktop interface that is same as windows desktop, which makes it convenient for users to pick up Sitecore system. Cms content management systems is used to create manage and optimize customer’s digital experience. Sitecore cms helps you to grow in digital world, it is the basic and core line that represents you and your digital experience. In Sitecore cms one can easily manage their content. Sitecore cms has a powerful user interface, a database where content is stored and a programming framework

Sitecore experience platform: Sitecore experience platform combines the customer’s data, analytics uses artificial intelligence tools to get automated process help great in customer experience in real time and get personalized content across any channel in a single platform. Customer experience platforms collects data of customers to understand customers’ needs and reviews with a central repository to engage customer data by continuously optimize experience analytics, testing and machine learning capabilities that helps in increasing connection across the globe. Workspace is a space where one can manage their workflow and work related history. Workflow in Sitecore defines work process, where one can settle down their individual work states, how their company’s content management system is going in what scenarios which conditions the content will be published in systems.in workflow there is states, actions and commands. The Sitecore user has to set their states of content and performs some commands that process the content and finally the action will be automatically followed to ensure the reviewed content would be published only. Sitecore uses artificial intelligence to get your customized digital experience as Sitecore is working on content management system and enhancing key values in digital customer experiences by using machine learning algorithms to personalize digital experience at scale.

Qualtrics is a powerful, cloud based online survey platform, there, one can create, distribute surveys and analyze those responses and act on data to get right customers for their products, better quality of products , sentiment analysis of users how they are feeling about products to gain better customer experiences. The online survey are stored on Qualtrics cloud where the account holders can access that data any time and can also export data into their systems to analyze more to increase enterprise value. The file can be downloaded in csv format. Qualtrics has a way powerful dashboard where users performs various tasks and make visualization of data collected from surveys and can access by any one in organization to have edit access or view access to see the data. Know you right customers and make a place for new customers

• Know your worthy products by analyzing reviews.




• Add marketing value in products.




• An easy decision tool, decision can be make from the data by using own KPI’s.




• Data can be formatted or visualize on your fingertip. The data can be accessed as you want that matters the most to your businesses.




• Diverse array of options in dashboard which is easy to use too.




• Give the best at customer experiences for your product by reviewing your customer’s feedback that increase your customers and branding.

Variables: First is variable pan where all the variable are in left column, select variables of your choice or even all variables for analysis, users can create/add more variables too.

Analysis: the second part that is more important is analysis where users perform statistical analysis of their choice from four choices (describe, relate, regression, pivot table) and store data in workspaces.

• Describe section will briefly describe about variables using in your analysis and visualize hypothetical results that help you to understand your data.




• With relate, relationships can be visualize between variables or combining hypothetical results of variables.




• in regression, satisfaction is to be checked that matters to maximize your output by using regression depends on analysis linear regression logistic regression precision recall tradeoff confusion matrix techniques can be used to get your analytics.




• Data can be formatted or visualize on your fingertip. The data can be accessed as you want that matters the most to your businesses.




• In stats IQ hit the button pivot table that is data processing tool and you will get the exploratory results in table format

Workspace: A workspace is an area where users can create multiple workspaces and store their analysis in workspace and can be shared to other users. Qualtrics provides API’s and extension to other external systems to get your work done more effectively like salesforce, tableau, slack, Microsoft teams, whatsapp, jira and many others. Qualtrics API allows to automate process and transfer data in and out of systems without effecting data.

In internet of ears era Sprinklr brings customer experience management to recreate your modern experience management by bringing core services of modern marketing, modern advertising, modern research,modern care, modern engagement by using single architecture of listening customers’ demands reviews about brands products from twenty five different social platforms and collect the data by using artificial intelligence processing tools like extract unstructured data into seven layers from language detection then sentiment analysis about product brand and location insights to get the data to understand reviews and transform that unstructured data into structured format and integrating with direct digital channels like mail CRM to understand customer experience and 360 digital view by engaging front line customer interaction with advertising media and by maintaining privacy security and governance of data to get modern marketing a advertising team modern care team to directly contact with right customers. Sprinklr makes sure, you are working with right technology targeting right people to get better insights Sprinklr provide integrated services that makes you successful in digital transformation

• Enablement: Sprinklr’s team enable your business growth and add value in your marketing make sure your deployment following on time add worth to the product.




• Success management: Sprinklr provides resources tools and knowledge to optimize your business and be succeeds to get your right value.




• Transformation services: Sprinklr works closely with gap analysis in present trend and future trend and digitally transform it according to need.




• Managed services: Sprinklr provides administrative support in managing up going work and provides assistance in deployment in virtual and real way.




• Strategy analysis: Sprinklr provides your digital marketing experience grow in achieving new consumers and uplift your product by listening customer’s reviews.




• Moderation services: Sprinklr fills the gap in between social in bound conversation and adds enterprise assistance in every regular stuff.

Artificial Intelligence and Sprinklr: Sprinklr uses artificial intelligence and machine learning tools to get predictions almost 5 billion predictions done in a day Sprinklr goes through seven processing layers. Sprinklr reads between lines from twenty five social media platforms along with blogs messaging apps chats news forums. AI based analysis shows insights about what the customers/ users are saying about the product/ brand. This helps company understands customers requirement and what they want from the company in net shell it makes customer experience better. AI rule based works on different native languages and locations to get better analysis on sentiment analysis and product reviews. That unstructured data once taken to get structure format by using labels and data can be managed by custom fields, before publishing any data, rules can be tested and governed if anyone wants to delete their data it get done before finalizing, user’s concern in our big deal. Sprinklr provides multiple software integration and API’s with top most companies. Sprinklr also provides analytics tools where business insights keeps key performance indicator up to date to meet their requirements.

Dynamics 365 CRM

Dynamics 365 CRM, is a customer relationship management software offered by Microsoft. It is a cloud-based solution that provides businesses with a set of tools to manage their customer interactions and relationships.

Dynamics 365 CRM offers a wide range of services, including:

• Sales automation
• Marketing automation
• Customer service management
• Field service management
• Project service automation

It allows businesses to streamline their processes and improve customer satisfaction by providing a unified platform to manage customer data, automate workflows, and gain insights through advanced analytics.

Dynamics 365 CRM offers:

• Lead and opportunity management
• Customer segmentation
• Campaign management
• Case management
• Knowledge management
• Scheduling and dispatching
• Service agreements

It also offers customization options and integrations with other Microsoft products, such as Office 365 and Power BI.

Dynamics 365 CRM can be accessed through a web browser or a mobile app, enabling businesses to manage their customer relationships from anywhere, anytime. It also offers security and compliance features to ensure data privacy and protection.

Features of Dynamics 365 CRM:

• Sales management: Tools for managing sales pipelines, tracking leads, and forecasting sales.
• Marketing automation: Tools for creating and managing marketing campaigns, tracking leads, and measuring campaign effectiveness.
• Customer service management: Tools for managing customer inquiries, complaints, and support requests.
• Analytics and reporting: Built-in analytics tools that provide insights into customer behavior, sales performance, and marketing effectiveness.

Empowering Business Growth with Dynamics 365 CRM

• Consultation: Software Digital provides consultation services to help businesses understand how Dynamics 365 CRM can benefit their specific needs and objectives.
• Implementation: Software Digital assists businesses in implementing Dynamics 365 CRM, including configuring the system to meet their unique requirements and integrating it with other business applications.
• Customization: We at Software Digital customize Dynamics 365 CRM to meet the specific needs of the business, including creating custom fields, workflows, and reports.
• Support: We offer ongoing support to the business, including troubleshooting issues, maintaining the system, and providing updates and upgrades as needed.

Dynamics 365 CRM is a powerful tool for businesses of all sizes to manage their customer interactions and improve their overall customer experience.

Medallia: Customer Experience Management Solutions

Medallia is a software company that specializes in providing businesses with Customer Experience Management (CEM) solutions. The platform is designed to help businesses collect, analyze, and act on customer feedback in real-time, across multiple channels and touchpoints.

How Medallia Works

Medallia's software collects customer feedback through surveys, social media, and messaging apps, and provides businesses with actionable insights to improve the customer experience. The platform uses artificial intelligence and machine learning to automatically categorize feedback, identify trends, and prioritize actions for businesses.

Medallia's Solutions

Medallia offers a range of solutions to help businesses improve customer experiences, including:

• Voice of the Customer (VoC) programs
• Customer Journey Mapping
• Digital Experience Management
• Employee Experience Management
• Product Experience Management

Customization and Integration Services

Software Digital provides customization and integration services for businesses to optimize their customer experience management strategy. Our team of experts uses Medallia's CX platform and combines it with their own expertise in areas such as technology consulting, data analytics, and software development to create tailored solutions.

Medallia's CEM Platform

Medallia's CEM platform provides tools for gathering customer feedback across various channels, analyzing the data, and taking action to improve the customer experience. This includes features such as real-time feedback collection, sentiment analysis, and closed-loop follow-up.

Employee Experience Management

Medallia's EEM platform helps businesses improve employee engagement and satisfaction. It includes tools for gathering employee feedback, analyzing the data, and taking action to address areas of concern.

Digital Experience Management

Medallia's DEM platform helps businesses optimize their digital channels and improve the customer experience online. This includes features such as website feedback collection, mobile app feedback, and social media monitoring.

Product Experience Management

Medallia's PEM platform helps businesses improve their product experience by collecting and analyzing customer feedback about products and features. This can include feedback about usability, performance, and design.

Salesforce Solutions:

Software Digital provides a range of professional services to help businesses get the most out of their CRM software and other enterprise applications. Salesforce's services help businesses of all sizes to better manage their customer relationships, increase sales, and improve their overall business performance.

• Consulting: Salesforce Consulting services involve providing expert guidance and advice on how to best leverage Salesforce technology to meet business goals. This can include creating a customized roadmap for implementation, configuring and customizing Salesforce to meet specific business needs, and providing training and support to ensure successful adoption.
• Implementation: Salesforce Implementation services involve the process of deploying Salesforce technology to meet specific business needs. This can include customizing Salesforce to meet unique business processes, integrating Salesforce with other systems, and ensuring successful data migration to the Salesforce platform.
• Customization: Salesforce Customization services involve tailoring Salesforce technology to meet specific business requirements. This can include creating custom objects, fields, and workflows, developing custom integrations, and building custom applications on the Salesforce platform.
• Application Development: Salesforce Application Development services involve building custom applications on the Salesforce platform. This can include creating custom user interfaces, building custom workflows, and integrating with external systems to create a seamless user experience.
• Mobile App Development: Salesforce Mobile App Development services involve building custom mobile applications on the Salesforce platform. This can include creating custom interfaces, building custom workflows, and integrating with other systems to create a mobile experience that meets specific business requirements.
• Migration: Salesforce Migration services involve the process of moving data and applications from legacy systems to the Salesforce platform. This can include data cleansing, data mapping, and data migration to ensure that all data is successfully transferred to the Salesforce platform.